World Wildlife Fund

Today, I made a donation to the World Wildlife Fund for Nature (aka WWF). WWF has a long history of being conservation activism and advocacy. More recently, its programs to work with companies on their sustainability programs have come under pressure from activists who accuse WWF of conspiring with the enemy. But I’m still of the belief that corporate actors need to be part of the environment solutions so I applaud the WWF’s efforts to build constructive partnerships.